26-08-2026 09:28:19 PM
Theni Allinagaram, August 25, 2026: Aditya Birla Housing Finance Limited (“ABHFL”), a leading housing finance company and a subsidiary of Aditya Birla Capital Limited, has expanded its footprint in Tamil Nadu with the launch of a new branch in Theni Allinagaram as part of its broader plan to expand its pan-India distribution network. With this addition, ABHFL’s total network in Tamil Nadu has increased to 19 branches, strengthening its presence in high-growth markets and improving customer accessibility.
Theni-Allinagaram is a prominent commercial hub in Tamil Nadu, with its economy supported by cotton and textile trade, agriculture, horticulture, small businesses and services. The presence of textile industries and a strong trading ecosystem supports a diverse customer base of salaried professionals, traders, business owners and self-employed individuals.
Growing economic activity and housing aspirations across the town and surrounding areas make Theni-Allinagaram a promising market for housing finance. Through its new branch, ABHFL aims to bring tailored financing solutions closer to customers in the region, supporting their homeownership journey.ABHFL offers a comprehensive suite of housing finance solutions tailored to diverse customer segments, including affordable housing, prime housing, construction finance, and loans against property, catering to salaried individuals, self-employed professionals, self-employed non-professionals, and emerging income groups. Backed by a robust digital ecosystem, ABHFL enables a seamless onboarding, Faster Approvals, and enhanced transparency, ensuring a superior customer experience.
To mark the launch, ABHFL is offering zero login fees along with spot loan sanctions of up to ₹50 lakh, valid from August 25 to August 31, 2026, enabling faster and more affordable access to credit for customers at these new branches.
Speaking on the expansion, Mr. Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Limited, said, “Tamil Nadu is a key growth market for us. With strong demand and rising aspirations, we are scaling our regional presence to deepen customer engagement. By combining our growing distribution footprint with robust digital capabilities, we aim to make the homeownership journey simpler, faster, and hassle-free for customers.”
Aligned with its promise of delivering a ‘Happy Home Loan Journey’, this expansion underscores ABHFL’s continued focus on customer-centricity, responsible lending, and driving financial inclusion through a diversified and granular retail portfolio.