Birla Precision rebrands, targets high-growth sectors

Birla Precision Technologies Limited (BPTL) has announced a new brand identity and strategic vision as it prepares for its next phase of growth, focusing on high-precision manufacturing and expansion into emerging sectors such as Aerospace, Defence, 3C (Computers, Communication and Consumer Electronics) and Heavy Engineering.

The Mumbai-based precision engineering company said the rebranding reflects its transition into a technology-driven and diversified organisation while preserving its 90-year legacy in advanced manufacturing. The company plans to strengthen its domestic manufacturing base in line with the Make in India initiative and expand its presence in both domestic and global markets.

BPTL will continue to anchor its manufacturing operations in Maharashtra, with facilities in Aurangabad, Nashik and Chalisgaon. The company is prioritising capacity expansion, technology upgrades and operational efficiency to enhance its precision machining capabilities and develop application-specific product portfolios for high-growth industries.

Chairman Vedant Birla said the new brand identity signals a future-oriented vision aimed at building a globally trusted, innovation-led precision engineering company.