Ekatra Retail Ventures entered in Diamonds Jwellery

Jointly formed by Pavitra Gandhi, Sunny Sakariya, Sussanne Khan, Vasuki Punj and Chirayu Yardi, Ekatra Retail Ventures has forayed into the world of lab-grown diamonds jewellery with Srishti Ratna, a diamond designed with 108 facets in a way that represents the journey of the universe. This release marks the beginning of a thoughtfully chosen, women-led journey into a viable luxury and lifestyle.Srishti Ratna is a carefully crafted, lab-developed diamond with 108 precisely designed facets to redefine brilliance. 

Inspired by the brand's core collection, the Srishti Ratna diamond is a symbol that every creation is thoughtfully crafted. More than a gemstone, it represents the harmony of science, precision, and human artistry all encapsulated in one extraordinary stone.Co-founder and Design Director Sussanne Khan, along with celebrities Jennifer Winget, Apoorva Mukhija and Pragya Kapoor, will be joining the team at Ektra to unveil collections that reflect their personal journeys and creative ideas for Ektra Jewels in the near future. Rahul Dayama also joins as a partner and brings deep expertise in building and spreading modern consumer brands.As an important milestone for the brand, the official website was launched.Speaking on the launch, Pavitra Gandhi from Ektra Retail Ventures said, "Partnering with Sunny Sakariya, Vasuki Punj and Chirayu Yardi, is the beginning of an exciting journey. Bringing in Sussanne Khan as the creative director was one of our highest decisions.