Metro India News | Hyderabad 

Freedom Sunflower Oil introduced on Wednesday its new “Coaching the Coach” campaign using the DRS (Decision Review System) vs PRS (Pack Review System) concept to spread awareness among consumers about checking the quantity of edible oil in the pouch being purchased.

The campaign features cricketer Rahul Dravid to highlight the importance of verifying the quantity mentioned on the pack.  As per the Ministry of Consumer Affairs, every 1 litre pouch of sunflower oil must contain 910 grams of oil. However, some brands sell 1 litre with a lesser quantity of oil, around 800 to 870 grams. 

Speaking on the occasion P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing at Gemini Edibles & Fats India Ltd, said that the campaign reflects the firm’s commitment to consumer awareness.  He emphasized the importance of checking the quantity of edible oil in the pouch before buying. Chetan Pimpalkhute, Head Marketing mentioned an interesting concept- “oil should be less in the food, never in the pack.”