IIM Calcutta, in partnership with TimesPro, has opened admissions for the 16th batch of its Advanced Programme for Marketing and Sales Professionals. This one-year executive programme aims to prepare mid-career professionals for senior and C-suite roles by integrating marketing, sales, analytics, and leadership.

The programme focuses on aligning sales and marketing strategies, leveraging data-driven insights, and driving customer-centric growth. With rapid digital transformation and AI adoption in businesses, the curriculum equips leaders with skills to combine human judgement, technology, and strategic decision-making.

Structured across nine modules, participants cover leadership, brand and product management, sales strategy, strategic marketing, integrated communications, digital marketing, customer-centric organisations, and marketing analytics. A capstone project allows learners to tackle real-world challenges, applying knowledge from all modules. Classes are delivered live online by IIM Calcutta faculty via TimesPro’s interactive platform, complemented by two in-person campus immersions for peer learning and engagement.

Applicants require at least eight years of professional experience and 50% marks in a recognized undergraduate or postgraduate degree. Graduates receive a Certificate of Completion from IIM Calcutta and join its Executive Education Alumni network of over 40,000 professionals.

Prof. Suren Sista, Marketing Faculty at IIM Calcutta, said the programme aims to create commercially astute leaders capable of steering complex markets and high-performing teams. Sridhar Nagarajachar, Business Head at TimesPro, noted the flexible, tech-enabled programme helps working professionals stay competitive and ready for leadership growth.

The programme has attracted professionals from sectors including automotive, aviation, pharmaceuticals, energy, and manufacturing, ranging from senior managers to CXOs.