Maharashtra Govt ropes in Riteish and Genelia for road safety awareness

In a move to strengthen the public awareness on road safety, the Maharashtra State Transport Corporation Department on Tuesday has roped it Bollywood actor Riteish Deshmukh and actress Genelia Deshmukh as brand ambassadors for the next five years. Maharashtra Chief Minister Devendra Fadnavis and Deputy Chief Minister Eknath Shinde graced the agreement handover ceremony with their presence. Maharashtra Transport Minister Pratap Sarnaik shared a post on X announcing this initiative. 

He wrote, “This appointment has been made with the objective of more effectively reaching the public with various public awareness campaigns being implemented by the ST Corporation, as well as making the awareness of the Transport Department’s ‘Road Safety Campaign’ more impactful.”