Nutrabolt has entered the Indian market through a strategic agreement with Nutraprep India Pvt. Ltd., which will manufacture select products locally and support nationwide distribution. Under the partnership, Nutraprep will produce C4® Original Pre-Workout, XTEND® Original, and Cellucor® COR-Performance Creatine in India. Distribution will be handled by Bright Performance Nutrition Pvt. Ltd.

The companies said the arrangement is aimed at meeting rising demand for performance nutrition products in the country by aligning manufacturing with global standards while keeping pricing accessible. Nutraprep’s facility follows Nutrabolt’s quality and food safety protocols, including multiple internal and third-party tests covering microbiology, heavy metals, allergens, and contaminants as per FSSAI guidelines. A dual-QR authentication feature will be used to verify product legitimacy.

According to Nutrabolt, consumer feedback and the rapid expansion of India’s fitness market prompted the decision to adopt a localized production model. Industry representatives said the structure is expected to support wider availability across retail and online platforms.

XTEND® Original was introduced in India in October 2025. C4® Original and Cellucor® Creatine are scheduled for launch in early 2026. Initial distribution will focus on major metros and Tier-1 markets, with phased expansion planned across offline stores, e-commerce, quick-commerce, and specialty nutrition outlets.