SBI Life Insurance partners with Paralympic Committee of India

India, 28th July 2026: 

SBI Life Insurance, one of India's most trusted private life insurers, today announced the strengthening of its partnership with the Paralympic Committee of India (PCI), becoming the ‘Principal Partner’ of the Indian Contingent for the 2026 para sports season. The company will act as the ‘Official Life Insurance Partner’ for the Indian Paralympic Contingent that will be heading to the upcoming Commonwealth Para Games 2026 in Glasgow and the Asian Para Games 2026 in Aichi-Nagoya, Japan.

Building on its successful association with India's para-athletes during the Paris 2024 Paralympic Games, SBI Life continues to champion stories of determination, preparation, and excellence that inspire individuals to pursue their aspirations with confidence. Through this partnership, SBI Life aims to recognise and amplify the journeys of India’s elite para-athletes, as high-performance competitors who continue to redefine possibilities through their dedication and commitment. Their journeys highlight a universal truth—that aspirations can be pursued when individuals have the confidence, support, and preparation to move forward.

Speaking on the partnership, Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life Insurance, said, "At SBI Life, we believe that confidence is what empowers individuals to pursue their aspirations while staying prepared for life's uncertainties. This belief lies at the heart of our brand philosophy, 'Apne Liye, Apno Ke Liye', and is what makes our association with the Paralympic Committee of India so meaningful. India's para-athletes embody what it truly means to prepare with purpose, remain focused on their goals, and perform with unwavering determination. 

Mr. Devendra Jhajharia, President of the Paralympic Committee of India and a recipient of the Padma Bhushan, Padma Shri, Major Dhyan Chand Khel Ratna and Arjuna Awards, said, "We are delighted to strengthen our partnership with SBI Life as they come on board as the Principal Partner of the Indian contingent for the 2026 para sports season. As we prepare for the Commonwealth Para Games and the Asian Para Games, we are confident this partnership will inspire our athletes to push boundaries and bring even greater glory to India."