TVS Motor Co. gearing up for bigger ride in Europe, says chairman Venu

PTI Milan (Italy)

Indian automotive firm TVS Motor Company is looking to enter more markets in Europe, including Spain and Portugal, as part of its global footprint expansion, according to its Chairman Sudarshan Venu. The company, which made its debut at the global two-wheeler exhibition EICMA 2025 here unveiling six new products across ICE and electric powertrains, feels that with an expanding portfolio it is time for it to tap ‘industrialised markets’, Venu said. “I think it is the beginning of TVS' progress towards industrialised markets. Typically, we are focused on emerging markets,” he said when asked about the company's focus on Europe.

At EICMA 2025, the company showcased the TVS Tangent RR Concept, a supersport bike; electric motorcycle concept TVS eFX three O; TVS M1-S, the company's first electric maxi scooter; TVS Apache RTX 300, a new adventure tourer bike; a born-electric bike TVS X and TVS RTR HyprStunt Concept, an urban sports motorcycle. The TVS Apache RTX 300 is slated to hit the roads in Europe in Q1 2026.  Sharing the roadmap for expansion in the European market, Venu said, “We are starting with Italy, and we'll expand to some other markets as well such as Spain and Portugal.”  The company has already established its foothold in various markets in Latin America, Africa, the Middle East, ASEAN and South Asian regions. 

In 2024-25, its two-wheeler exports grew 22.8%, reaching 10.9 lakh units,  from 10.1 lakh units in the previous year riding on strong performance led by Africa and Latin America. Export had contributed 24% to the company's revenues.