London: Two adverts by fashion brand Zara have been banned for featuring models who appeared “unhealthily thin”. The Advertising Standards Authority said shadows and a slick back bun hairstyle made one model appear “gaunt” while the pose and low cut design of a shirt in another image showed the model’s “protruding” collarbones, BBC reports.

The watchdog ruled the “irresponsible” adverts must not appear again in their current form and Zara must ensure all its images were “prepared responsibly.”

Zara has removed the adverts and said both models in question had medical certification proving they were in good health when the pictures were taken.

The two banned adverts previously appeared on the retailer’s app and website in a carousel of images showing clothes on and off models.