Hyderabad-based FMCG distributor Vriddhi Associates has launched its own edible oil brand, Sripurna Palmoline Oil, marking a significant expansion in its business journey. The launch event took place on Wednesday, at the company’s warehouse in Kismathpur, Hyderabad, in the presence of leading edible oil distributors, traders, wholesalers, and retailers.

Vriddhi Associates, a well-established supplier in Telangana, Andhra Pradesh, and Karnataka, has built a strong reputation in the FMCG sector with a portfolio that includes edible oils, spices, pulses, grains, and ghee. The company serves over 3,000 customers, including government institutions, retail outlets, wholesale dealers, modern trade stores, corporate canteens, hotels, and catering units. It is an authorized distributor for major FMCG brands such as Vijaya Oils, Freedom Oils, ITC, Swastik Spices, and Durga Ghee.

With the launch of Sripurna Palmoline Oil, Vriddhi Associates enters the branded product segment, offering consumers a promise of consistent quality, purity, and value. The new brand is positioned for households, restaurants, and institutional buyers, leveraging the company’s robust distribution network to ensure wide reach and availability.

The launch was graced by Sri Puvvada Sesha Mastan Rao, M.D. of Hindustan Enterprises, Vishakapatnam, as the chief guest. Guests of honour included Sri Matcha Srinivas Rao, Chairman of Southern Region Business Development, NACOF; Sri Rajesh Agrawal, Chairman of the Linguistic Minority Cell, TPCC; and Sri Sanjay Shukla, Head of Content Development, Apollo Hospitals Group.