Amazon Great Indian Festival 2026 sees Bharat upgrading homes

Bengaluru: Home upgrades have emerged as one of the strongest trends this Amazon Great Indian Festival 2026, with shopping volume growing by more than 3 times as customers refresh their homes, from the kitchen to the living room, bedroom and even outdoors, as Bharat prepares for Diwali.

This trend is not just restricted to metros. Non-metro cities, led by Lucknow, Jaipur, Patna, Guwahati, Coimbatore, Nagpur, Indore and Kochi etc, account for over 60% of the shopping volume on Amazon.in. Non-metro cities are growing twice as fast as the metros, as customers are also stepping into categories they had not shopped before.  

"This festive season, we are seeing people upgrade their homes with new technology with real confidence, and a striking share of this growth is coming from beyond the metros. AI-powered cooking appliances, robotic cleaners, air purifiers and connected lighting are leading to that shift. Customers are choosing premium products and trusting us with bigger purchases, and affordability enablers like no-cost EMI, exchange offers and instant bank discounts make that step easier, with financing on smart appliances running above the category average.

With a wide selection from leading brands, many are moving from single products to whole rooms and exploring segments they are shopping for the first time. Rufus helps them find the right fit, answering questions like which air fryer suits a family of four, in Hinglish or their own language, the way they would ask a friend. Fast delivery brings it all to their doorstep, wherever they live," said Aman Deep Lohan, Director - Home, Kitchen and Outdoors, Amazon India.

In the kitchen, the appliances category is growing at 3.4x its average-day pace, with smart and small appliances leading at 4.5x compared to a regular day. These segments contribute to over 70% of the total shopping volume for the kitchen category. Air fryers are at 7.5x at their average-day pace and ovens at 5.2x, as customers trade up to higher-spec cooking with Philips and SharkNinja growing upwards of 7x the regular days, amongst the fastest-moving brands. The living room is where the upgrade becomes most visible, as customers move to bigger screens and more connected spaces. Home Entertainment devices like smart TVs, speakers and accessories are leading the way, surging 37x at their average-day pace.