Mumbai: Indian dairy giant Amul on Wednesday announced the extension of its partnership with the Argentina Football Association (AFA) as the Official Regional Sponsor for another season.

This marks the fourth year of collaboration between the domestic brand and the FIFA World Cup 2022 champions. Amul has been the first Indian regional sponsor in the history of Argentine football since 2022.

AFA President Claudio Fabian Tapia expressed his enthusiasm, stating, “We are delighted to continue our association with Amul, India’s historic company and our first regional sponsor in the country. Their confidence reflects our shared growth and passion in India.”

Jayen Mehta, Managing Director of Amul, highlighted the significance of the partnership, saying, “Just like football, Amul connects hearts across borders. We are proud to continue supporting a team that inspires millions with its passion, skill, and spirit. This collaboration celebrates the energy that drives both sport and nutrition, as milk, the world’s original energy drink, fuels champions and dreams across generations.”