ASUS Collaborates with Rajiv Talreja as the Mentor for MSME Segment

Hyderabad, September 2026: 

ASUS India is proud to announce Rajiv Talreja, MSME Expert and Founder of Quantum Leap, as the Mentor for the MSME Segment, to strengthen the ‘Built for Worry-Free Business’ promise of its Expert Series PCs.This landmark, long-term collaboration aims to redefine how Indian MSME leaders leverage business PCs, empowering them to overcome technological bottlenecks to focus entirely on sustainable enterprise growth.

As India’s second-largest employing sector and a massive economic engine, MSMEs are scaling rapidly. To sustain this momentum, business owners must eliminate daily tech friction by adopting purpose-built PCs designed for enterprise workloads, boosts productivity and collaboration. Rajiv Talreja is the ultimate Voice of MSMEs and deeply understands the core operational needs of MSME founders.

Having trained over 12 lakh business owners through Quantum Leap's trainings and coaching, he has profound understanding of the ecosystem which perfectly aligns with ASUS’s commitment to driving MSME success.

Early last year, ASUS identified a critical market gap that small businesses and professionals needed Business Grade Laptops but were largely unaware of better options, with most ending up buying non-business laptops from regular and modern retail channels.

However, these are the very people who deeply value durability, performance, upgradability, battery backup, security, and after-sales service. Applying a ‘Design Thinking’ philosophy, ASUS bridged this gap with the Expert Series, delivering a truly Worry-Free Business Experience, customer-friendly ecosystem that lowers the Total Cost of Ownership (TCO) through extended lifespans and reduced downtime.

Speaking on the occasion, Dinesh Sharma, Vice President, ASUS Commercial PC Business for India, Sri Lanka, and Nepal said, “At ASUS, we have shared vision with Rajiv to empower Indian MSMEs to have Globally leading capabilities.

We jointly believe MSMEs will be a key driver for India’s Economic Growth.PCs are a key driver of Business Success and are getting more relevant in the AI Age. We are determined to educate MSMEs to choose ASUS Expert Series PCs designed to deliver a truly 'Worry-Free Business Experience' with secure, high-performance, and resilient computing platforms designed to maximize workforce productivity.