Jackky Bhagnani explains Hindi cinema is struggling currently 

Actor-producer Jackky Bhagnani seems to have cracked the reason behind the lacklustre performance of Hindi cinema, of late. Jackky recently attended the inaugural edition of the World Audio Visual Entertainment Summit (WAVES) in Mumbai, and opined that high ticket prices are not the problem for the audience. What the audience is very mindful about spending is their precious time. Jackky Bhagnani brought a fresh, entrepreneurial voice to the panel ‘Beyond Nostalgia: The Business of Restored Classics’ at WAVES 2025.

As the head of Puja Films and founder of Jjust Music, Jackky reflected on why classic films continue to draw audiences, and what today’s creators can learn from the past. Citing the theatrical re-release of Rehnaa Hai Tere Dil Mein and Biwi No.1 under his banner Puja Films, Jackky highlighted the power of emotional recall and audience connection.  He said, “People say ticket prices are high, but I believe people’s time is the most expensive. Gen Z wants experiences. That’s why they’re choosing to watch old films in theatres even when they're available online”.