Metro India News | Hyderabad 

Freedom Healthy Cooking Oils has launched a new campaign, ‘Your Health Deserves Attention – Start Today with #freedom 30 minute movement!’ to encourage women to prioritize their health through small but meaningful lifestyle changes.

With the daily pressures of balancing careers, households, and caregiving, women often neglect their own well-being. This campaign aims to inspire them to take proactive steps toward a healthier lifestyle, emphasizing that self-care is a necessity.

The campaign highlights findings from The Lancet Report (2022), which shed light on alarming trends in women’s health in India. According to the study, 60% of Indian women do not engage in sufficient physical activity and are unfit, 1 in 10 is obese, and heart disease among women has surged by 300%. 57% of Indian women are unhealthy because they don’t exercise.

These statistics underscore the urgent need for change. Health experts recommend dedicating at least 30 minutes of daily exercise, whether through walking, yoga, stretching, or any other form of physical activity that promotes heart health. The campaign also sends a thought-provoking message to the families to encourage women to take care of their health just like they are concerned about everyone else’s well-being in the house.

To reinforce this message, Freedom Healthy Cooking Oil has introduced the #freedom 30 minute movement, encouraging women to take charge of their health by incorporating just 30 minutes of physical activity into their daily routines.

P Chandra Shekhara Reddy, Senior Vice President, Sales and Marketing, Gemini Edibles and Fats India Limited, said, "We have all witnessed the concern women have about everyone’s health in the family, often ignoring their own health. The #freedom 30 minute movement is designed to encourage women to spend 30 minutes on their own health, just like they take care of everyone’s wellbeing in the family."