KIMS Cuddles organizes walkathon to promote breastfeeding awareness

Metro India News | Hyderabad

As part of World Breastfeeding Week, KIMS Cuddles, Kondapur is conducting a week-long awareness campaign to highlight the importance of breastfeeding and encourage a supportive environment for mothers.

The initiative aims to strengthen awareness among families, healthcare professionals and the wider community about the critical role they play in helping mothers successfully breastfeed. As part of the campaign, a breastfeeding awareness walkathon was organized on Sunday to reinforce the message that breastfeeding is not solely the responsibility of the mother but a collective responsibility shared by families, healthcare providers and society.

Speaking on the occasion, Dr. Aparna C., Regional Director – Neonatology Academics & Research, Telangana Units, and Head of the Department of Neonatology, KIMS Cuddles, Kondapur mentioned that the objective of the awareness campaign is to create an enabling environment where every mother feels confident and empowered to breastfeed her baby.

Archana Reddy C., Lactation Consultant, KIMS Cuddles said that encouragement from family members and healthcare professionals plays a crucial role in helping mothers continue breastfeeding successfully.  Dr. B. Bhaskar Rao, Chairman and Managing Director, KIMS Group of Hospitals stated that hospitals have a responsibility to support women from pregnancy through the postnatal period with evidence-based guidance and expert care.