Dr. S Ramu, a journalist, media educator and Public Relation, said ‘Political PR presents lucrative career opportunities that require strategic thinking, crisis management, and media expertise. Professionals in this field must be proficient at handling complex political dynamics and maintaining a leader’s public image effectively.

A lecture on ‘Political PR – Challenges and Opportunities,’ conducted by the Department of Communication and Journalism at Osmania University on Friday.  

While giving a lecture, Dr. S Ramu said a Political PR Officer (PRO) plays a crucial role in leader management, issue management, and man management, while also handling events, crisis, news, and media relations. Success in this field requires key skills such as ego management, analytical ability, strong communication skills, coordination, creativity, innovation, crisis management, and the ability to handle criticism with resilience.

Dr Ramu has provided valuable insights for aspiring media professionals, emphasizing the evolving role of political PR in shaping public opinion and governance. He outlined the three major phases of political PR: Before elections, the primary focus is on building a leader’s public image and managing campaigns. During elections, responsibilities shift to handling media relations, crisis management, and organizing events. After elections, the emphasis is on maintaining the leader’s reputation and managing governance-related PR.