Rasna eyes growth with Nutri+ launch

Rasna has launched Rasna Nutri+, a new nutritional beverage concentrate, targeting the summer season. The product combines Rasna’s traditional taste with added vitamins and minerals, and the company is aiming for an annual growth of 15–20 percent through this launch. The product is available in 32-glass packs and Insta Nutri+ 500-gram packs which also include attractive ‘Prankies’ toys for children. 

For the 2026 summer campaign, actress Rakul Preet Singh is associated with the brand as ambassador, while Areez Khambatta, son of company chairman Piruz Khambatta, appears in the advertisement campaign. Chairman Piruz Khambatta said the products are made using Indian fruits and are currently exported to more than 60 countries. As part of its promotion, Rasna will carry out extensive campaigns during 2026 Indian Premier League matches, across digital platforms and television.