SBI Card and Eternal Launch Co-Branded 'Eternal SBI Card'

New Delhi: SBI Card, India's largest pure-play credit card issuer, and Eternal Limited (formerly known as Zomato Limited) today announced launch & ‘early access’ for the Eternal SBI Card, a co-branded credit card designed for customers across Eternal and its affiliates.

The card is among the first in the category to offer instant discounts across multiple brands within one ecosystem, bringing greater value to customers’ everyday purchases while also extending benefits beyond the Eternal group brands. Customers can now request early access through the Zomato, Blinkit, and District apps to receive an invitation to apply when the card becomes available from 22 October 2026, in a phase-wise manner.

Cardholders get a 10% instant discount on transactions on Zomato, District, and Blinkit (only on products under the category of electronics and beauty) and a 5% instant discount on purchases under all other categories (subject to certain excluded categories mentioned below) on Blinkit. These discounts shall be subject to a combined cap of ₹2000 per month across purchases made through all the aforementioned platforms.

Additionally, there is a 10% instant discount on Bistro and a 1+1 offer on the purchase of movie tickets through District (all discounts on Eternal brands are over and above existing platform offers). With the Eternal SBI Card, customers can also earn 5% cashback, up to ₹1,000 a month, on spends with Apollo 24|7, ixigo, Uber, and Urban Company. The Eternal SBI Card comes with the cashback auto-credit facility, which allows automatic credit of entitled cashback against eligible transactions directly to the SBI Card account on statement generation.  

Salila Pande, Managing Director & Chief Executive Officer, SBI Card, said, “SBI Card has always strived to bring products for its customers that are customised as per their diverse lifestyle and preferences, offering maximum value and enhanced experience. Launch of the Eternal SBI Card in strategic alliance with Eternal reflects this commitment. Designed around customer’s every day spending needs, the card brings together compelling cashback benefits, convenience, and value across a wide range of categories. The launch will bolster our retail co-brand credit card portfolio.”