Ushalakshmi Breast Cancer Foundation and KIMS-Ushalakshmi Centre for Breast Diseases based out of Hyderabad along with Brahma Kumaris are proud to have achieved a second new Guinness World Record title for ‘Highest views of a Breast Cancer Awareness lesson on YouTube in 24 hours’.

A record 6218 people from across the world have viewed this Guinness World record Presentation on YouTube and benefited from this historic and landmark empowerment drive.

Presenting the Guinness World Record (GWR) at KIMS Hospitals on Saturday, Rishi Nath, the Asia Pacific Adjudicator for this Record Event complimented Dr Raghu Ram for his lucid presentation for over 40 minutes.

The onsite ‘Largest Breast Cancer Awareness Lesson’ was the other Guinness World Record achieved by Dr Raghu Ram a few days earlier, where a record 5020 people were empowered about various aspects of breast cancer in simple easy to understand format. And so, in total, well over 11,000 people benefitted from this mega Awareness drive within 24 hours.

The Awareness Lesson was conducted by Dr. P Raghu Ram, a renowned Surgeon, a Padma Shri awardee, Founder of Ushalakshmi Breast Cancer Foundation & Founding Director of KIMS Ushalakshmi Centre for Breast Diseases based out of Hyderabad.

Conveying his appreciation, Venkaiah Naidu, Chief Guest at Guinness World Record Presentation ceremony said “Heartiest Congratulations Dr Raghu Ram for achieving a record as recognized by the Guinness Book of World Records for empowering over 11,000 people within 24 hours on the landmark 50th anniversary of International Women’s Day, both at an in person venue in Brahma Kumaris World Head Quarters and online through YouTube. This feat is also a jewel in the crown of Ushalakshmi Breast Cancer Foundation and KIMS-Ushalakshmi Centre for Breast Diseases at KIMS Hospitals as also for Brahma Kumaris. With 200,000 new cases being diagnosed every year and 100,000 deaths per annum, for every two women diagnosed with breast cancer, one succumbs to this dreaded disease in India.”

Venkaiah Naidu further added “Dr Raghu Ram has been championing an inspiring breast cancer advocacy campaign in the Telugu States for the past many years. He has been driving an awareness campaign on the importance of early detection of breast cancer through a number of innovative initiatives. Many of Dr. Raghu Ram's initiatives, including a large scale population-based breast cancer screening programme spread across 4000 villages in both Telugu states has paved the path for early detection, translating to saving scores of lives in the region. I commend Dr Raghu Ram for his pioneering work both as a surgeon dedicated to management of breast cancer & other non-cancer breast health issues in addition to spearheading several landmark initiatives that have transformed breast cancer care in India.”

Speaking about the initiative, Dr Raghu Ram said “I dedicate this recognition to my mother, Dr Ushalakshmi, a Breast Cancer “Conqueror” who left this world 5 months ago. She was the major inspiration behind this innovative and impactful Breast Cancer advocacy campaign at Brahma Kumaris. Due to lack of awareness, absence of a robust population based Screening Programme and inequitable cancer care, more than 60% of Breast Cancers in India present in advanced stages. I have made an earnest endeavor to address the ‘taboo’ issue’ surrounding the disease and empowered women about the importance of Early Detection, which is pivotal to saving lives.”