calender_icon.png 15 July, 2025 | 5:59 AM

City Union Bank is now exclusive banking partner of Sunrisers Hyderabad

16-03-2025 12:00:00 AM

City Union Bank (CUB), has announced its partnership with Sunrisers Hyderabad (SRH) as their exclusive banking partner. This collaboration aims to bring fans closer to the exciting world of cricket while delivering enhanced banking services and experiences.

Through this partnership, City Union Bank will provide a variety of customized services and exclusive offers for SRH fans, players, and staff, blending the power of banking with the thrill of cricket. This alliance reflects both City Union Bank’s commitment to innovation and its dedication to connecting with sports enthusiasts across India.

CUB will offer a range of exclusive banking products, including customized savings accounts, loans, and co-branded credit cards designed for SRH supporters. Cardholders can expect special rewards, discounts on SRH merchandise, and access to exclusive fan experiences.

As part of the partnership, CUB customers will receive exclusive offers on SRH merchandise, including jerseys, caps, and other memorabilia, making it easier for fans to support their favorite team.

CUB will provide fans with seamless digital banking experiences, including easy-to-use mobile banking, contactless payment options, and instant access to exclusive SRH promotions through their online platforms.

The partnership will see CUB prominently featured on SRH match days, with digital and on-ground activations aimed at increasing engagement with fans. This includes advertisements, social media collaborations, and event sponsorships.

Speaking on the occasion, Dr N Kamakodi, MD & CEO of CUB, said “We are thrilled to partner with Sunrisers Hyderabad as their exclusive banking partner. This collaboration is a testament to our commitment to providing customers with more than just financial services. Through this partnership, we aim to bring fans closer to the game they love, while also offering them enhanced banking experiences.”

K Shanmugam, CEO of Sunrisers Hyderabad, said “We are delighted to welcome CUB as our exclusive banking partner. Their innovative approach to banking aligns with our vision of providing a memorable experience for our fans. We look forward to a fruitful partnership that brings us closer to the hearts of cricket fans across India.”