Freedom Refined Sunflower Oil, India’s leading edible oil brand,  has onboarded popular film actor Siddu Jonnalagadda known for his films like "DJ Tillu" and "Tillu Square," to inspire Telugu households to adopt healthy eating habits.The partnership brings together an actor known for his relatable performances with a brand that's all about making healthy cooking accessible to every home.

 The collaboration will see Siddu featured across Freedom's campaigns on TV, digital platforms, and beyond across Telgu states. The objective will be to start conversations around healthier cooking and reinforce the trust in Freedom Refined Sunflower Oil.

Speaking about the association  P Chandra Shekhara Reddy, Vice President, Sales & Marketing, Gemini Edibles and Fats India Ltd expressed his happiness to be associated with Actor Siddu Jonnalagadda . He informed that Freedom Sunflower oil helps customers to ‘cook more with less oil’ giving users a unique combination of health with good taste and will help the brand engage with the next generation.