The makers of upcoming film "Seetha Payanam". produced and directed by “Action King” Arjun on Sri Ram Films International banner, unveiled a  song "Assalu Cinema” on Wednesday.  The song has been composed by Anup Rubens, sung by Shreya Ghosha and has lyrics by Chandrabose. The track showcases Aishwarya Arjun's captivating screen presence and glamour, perfectly complemented by Anup Rubens' vibrant tunes. 

The film boasts an impressive cast, including Aishwarya Arjun, Niranjan, Sathyaraj, Prakash Raj, Kovai Sarala, with Arjun and his nephew Dhruva Sarja playing special cameos. Seetha Payanam is scheduled for a grand pan-India release on February 14, across Telugu, Tamil, Kannada, Malayalam, and Hindi. The film's technical team includes G. Balamurugan (cinematography), Dr. Sai Madhav Burra (dialogues), Ayoob Khan (editing), and Mohan B. Carey, Shiva Kamesh D, and Ch Krishna (art direction).