Stryder Cycle, a Tata Group company, has expanded its kids’ mobility portfolio by listing a wider range of bicycles, tricycles, kick scooters and ride-ons on FirstCry.com, one of India’s largest parenting platforms. The move is aimed at improving accessibility for parents seeking safe and reliable mobility products for children.

The association with FirstCry strengthens Stryder’s strategic push in the kids’ mobility category. With more families relying on FirstCry for trusted and child-friendly products, Stryder aims to tap into this demand by offering a curated range designed to support children through various early mobility stages. The company has recently added new tricycles and kick scooters to its lineup, with the current focus on boosting availability through FirstCry’s extensive reach and active parent community.

Rahul Gupta, Business Head at Stryder, said the partnership would help bring the brand’s products closer to families nationwide. He highlighted that the range features child-safe designs, including rounded frames, anti-slip pedals and grips, stable riding geometry and vibrant colours to support balance and motor-skill development.

With this listing, Stryder further strengthens its omni-channel presence. Its full product portfolio—including kids’ cycles, MTBs and e-bikes—continues to be available on its website, major e-commerce platforms and through over 4,000 offline retailers across India.