Tanishq launches Samriddhi, a jewellery collection inspired by the cultural and spiritual essence of Varalakshmi Vratam, a festival celebrating prosperity, health, and divine grace.

Drawing from Andhra Pradesh and Telangana’s traditions, Samriddhi features motifs of sacred lamps like Deepa Lakshmi and Panchamukha Deepamu, symbolizing wisdom, abundance, and feminine strength.

Crafted with antique finishes, intricate nakashi work, and vibrant stones, the collection includes necklaces, bangles, earrings, and more ideal for festive gifting and celebration.

Tanishq is offering up to Rs 450 off per gram on gold jewellery and up to 20% off on diamond jewellery, valid from August 7 to 10 across all stores in Telangana and Andhra Pradesh. Customers can also benefit from the Tanishq Gold Exchange Program.

Speaking on the launch, Pelki Tshering, Chief Marketing Officer, Tanishq, said, ‘Varalakshmi is a celebration of abundance and the enduring strength of womanhood values that deeply resonate with us at Tanishq. With Samriddhi, we have translated these timeless sentiments into meaningful design.’

CMO said ‘Inspired by the sacred symbolism of light and prosperity, this collection is our tribute to the modern Indian woman who honours her roots while creating her legacy.’