Tata Play Binge expands with ETV Win

Mumbai, July 9 :

As regional-language content continues to drive OTT consumption across India, Tata Play Binge has expanded its regional entertainment portfolio with the addition of ETV Win, the Telugu-first streaming platform from the ETV Network. The partnership gives subscribers seamless access to one of the country's most extensive Telugu entertainment libraries through a single destination.

Over the past few years, audiences have increasingly gravitated towards stories rooted in their language, culture and lived experiences, making regional content a key growth driver for the streaming ecosystem. Telugu entertainment, in particular, has emerged as one of the most vibrant content categories, with audiences actively seeking a mix of originals, movies, television programming and live content.

With ETV Win now available on Tata Play Binge, subscribers can explore a rich catalogue spanning virtually every facet of Telugu entertainment. The platform offers 499+ Telugu movies, 130 original films. (WIN Originals and Ushakiron Films), popular serials, exclusive content, kids' programming, special events and original web series. Viewers can also access seven live ETV channels, including ETV Telugu, ETV Plus, ETV Cinema, ETV Abhiruchi, ETV LIFE Spiritual, ETV Andhra Pradesh and ETV Telangana. 

Tata Play Binge's growing multilingual ecosystem finds in ETV Win a natural and complementary addition, one that strengthens its regional offering in a meaningful way. As appetite for homegrown stories continues to grow across India, collaborations like this one point to an exciting direction for the future of regional streaming. The addition of ETV Win further reinforces Tata Play Binge's commitment to bringing the best regional stories from across India to audiences through a single, seamless entertainment destination.