WhatsApp hosts third annual Business Summit in India

Bengaluru, July 10 :

As businesses increasingly look to improve customer engagement and streamline operations, Meta Business Agent can deliver more relevant, personalized experiences from the very first interaction. Beyond customer interactions, Meta Business Agent also acts as a partner for business owners – surfacing insights from customer conversations and providing summaries of missed interactions, helping businesses stay on top of their operations and focus on growth.

Arun Srinivas, Managing Director & Country Head, Meta in India, said, "India has emerged as one of the most dynamic markets for conversational business globally, with messaging becoming the preferred way for people and businesses to connect. As AI becomes more central to the transformation of the way businesses operate, Meta Business Agent represents the next step in that journey – helping businesses harness AI to strengthen customer relationships, improve efficiency, and unlock growth."

For larger businesses that need the infrastructure to build, customize and deploy their Meta Business Agent at scale, the Meta Business Agent Platform is now available – enabling enterprises to build and customize AI-powered agents while integrating with existing business systems such as Shopify, Zendesk and Shopee. Working alongside the WhatsApp Business Platform, it provides enterprise-grade scalability, controls, and measurement. WhatsApp also showcased how businesses like Swiggy, Madhulika Enterprises and Kaizen Adventours  early adopters of the Meta Business Agent Platform  are already building great experiences and stronger customer relationships using the AI agent.

Rohan Chhazed, Vice President- Product, Rider and Post Order Consumer Experience, Swiggy Food Marketplace said, "Technology delivers the best value when it simplifies everyday experiences for users. By bringing our delivery partner onboarding within WhatsApp with the Meta Business Agent, we are creating a faster and more intuitive journey in a platform that is already familiar to millions. This reflects our broader vision of using conversational AI to reduce complexity and make business interactions more seamless at scale. Conversational commerce is the future of how businesses will interact with their ecosystem, and we're excited to be at the forefront of this shift with Meta."