Metro India News | Hyderabad 

SheJobs Private Limited has unveiled SITHA – “She Is The HERO Always”, a women-focused service marketplace app. Available for free on Android and iOS, the app aims to empower Indian women by creating dignified income opportunities. SITHA targets millions of underutilized women in India’s workforce. It connects skilled and semi-skilled women with customers seeking services ranging from domestic help to digital consulting and handmade products. Women can list their skills and begin earning in a flexible and secure environment.

Exclusively for women service providers, the app allows users to choose their working hours and set their own service fees. A simple registration and KYC verification ensure safety and transparency for both providers and customers. SITHA enables women to offer various services like tutoring, freelancing, household help, and more. It also supports selling handcrafted items such as sarees, jewellery, and artwork, opening multiple income avenues.

With features like structured on boarding, AI-powered gig matching, secure payments, and skill-building tools, SITHA delivers more than just connections—it builds careers and confidence. SITHA aligns with national missions like Digital India and Skill India. The platform addresses the gap of 200+ million underutilized women and aids government representatives in boosting local economies, especially in rural and semi-urban areas.

Initial efforts are concentrated in Telangana and Andhra Pradesh, with plans to scale nationally. The app acts as a governance tool, helping local leaders generate income for women in their communities. SITHA is more than an app—it's a community-building tool. It fosters self-reliance, strengthens local economies, and enhances gender equity by keeping earnings within communities

Founded by Swathi Nelabhatla, a TEDx speaker and EY Winning Women honoree, SheJobs bridges global workforce innovations with India’s grassroots needs. The company operates in both the U.S. and India. Public leaders, NGOs, and changemakers are urged to support SITHA’s mission. The app is a powerful tool for advancing inclusive, tech-enabled growth and redefining women’s role in India’s economy.