Audio series platform Pocket FM is collaborating with composer, Sneha Khanwalkar and her digital platform SoundCake to launch a unique talent hunt, aiming to create the world’s-first crowdsourced sonic tune that embodies the spirit of collaboration, creativity, and entertainment.

“This initiative is more than just a talent hunt; it’s a recognition that our sonic identity must be shaped by our community,” said Vineet Singh, VP - Brand and Communications, Pocket FM “India is home to an incredible wealth of musical talent, much of which remains untapped due to a lack of platforms that can showcase this creativity in innovative ways,” Sneha commented.