Metro India News | NEW DELHI

Private equity advisory firm Apax Partners LLP on Monday announced that it will acquire a minority stake in Bengaluru-based ready-to-cook food brand iD Fresh Food, marking a fresh round of strategic investment in the fast-growing packaged foods company.

The stake will be purchased from existing investors Premji Invest and TPG NewQuest. Both investors will continue to remain shareholders in iD Fresh Food after the transaction, underlining their continued confidence in the company’s long-term growth prospects. The financial details of the deal were not disclosed.

According to the company, the transaction is subject to customary regulatory approvals and standard closing conditions.

Welcoming the investment, iD Fresh Food co-founder and Chief Executive Officer P C Musthafa said the Apax Funds’ backing would help the company accelerate its next phase of expansion. He said the investment would support capacity building, expansion into new cities and markets, and diversification of the product portfolio to cater to evolving consumer demand.

Founded in 2005, iD Fresh Food is best known for its ready-to-cook offerings such as idli and dosa batter, which are supplied to local retailers as well as modern trade outlets. Over the years, the company has expanded its range to include various Indian flatbreads and other fresh food products.

iD Fresh Food currently operates in over 50 cities across India and the Gulf region and employs nearly 2,400 people. The company has positioned itself as a key player in the fresh and minimally processed food segment, driven by rising demand for convenient yet traditional food options.