In a significant step towards revitalising Telangana’s handloom heritage and promoting eco-conscious consumption, BRS working president K.T. Rama Rao on Friday formally launched Singidi Collective, a sustainable fashion brand dedicated to the preservation of indigenous craftsmanship and natural dye traditions.

The launch event highlighted the brand’s commitment to intellectual rigor in design and its mission to create a global narrative for India's and specifically Telangana’s artisan communities. Singidi Collective distinguishes itself by integrating the raw authenticity of organic, rain-fed cotton with the sophisticated aesthetics demanded by the modern, conscious consumer.

Speaking at the launch, K.T. Rama Rao lauded the initiative, stating: Telangana has always been a cradle of innovation in textiles, from Ikkat to Gollabama. Singidi Collective represents the next evolution of this legacy where our traditional wisdom of natural dyeing meets contemporary design. It is heartening to see young entrepreneurs building brands that are not only economically viable but ethically rooted. This is not just fashion; it is a statement on sustainability and the dignity of our weavers, he said.

Deriving its name from the Telangana dialect for rainbow, Singidi embodies a spectrum of natural hues derived entirely from plants, roots, and flowers, eschewing toxic synthetic chemicals. The brand operates at the intersection of cultural preservation and environmental responsibility, ensuring that every garment tells a story of the soil it comes from.

Vishwa Saradhi, founder of Singidi Collective, said they had launched Singidi with a singular vision to decolonise their fashion choices and return to methods that honour both the earth and the artisan.

Singidi Collective is a Hyderabad-based sustainable fashion house focused on organic cotton, natural dyes, and handloom textiles. With a core philosophy of "conscious living rooted in culture," the brand collaborates directly with artisan clusters to produce ethically made, environmentally positive apparel.