Malabar launches premium jewellery store in Jubilee Hills

Metro India News | Hyderabad 

Malabar Gold & Diamonds has launched its new Artistry Store at Jubilee Hills Road No. 10 in Hyderabad, introducing a luxury jewellery destination focused on personalised designs, exclusive collections and premium customer experiences. The newly opened showroom, spread across 16,000 square feet, has been designed for customers seeking customised jewellery, private consultations and high-end craftsmanship. The company said the concept moves beyond conventional jewellery retail by offering an immersive and relationship-driven shopping experience.

Malabar Group Chairman M.P. Ahammad said the store represents the company’s strategic shift towards curated luxury retail with greater focus on trust, transparency, craftsmanship and personalised engagement.

The showroom features several signature collections, including Vintage jewellery inspired by Victorian-era styles, Viraaz Royal Polki designs crafted by master artisans, and Temple Jewellery based on traditional temple motifs. Another highlight is the Victorian Reverie collection, inspired by designs created for actor Alia Bhatt during the Cannes Film Festival 2025.

The store also includes dedicated bespoke design zones where customers can co-create jewellery with experts. Live craftsmanship sections allow visitors to witness detailing and finishing work in real time. According to showroom manager Raju, this is the first Malabar store in India built entirely around a unique luxury concept. The outlet also houses an in-store CVD machine for checking diamond authenticity and quality. Malabar Gold & Diamonds currently operates more than 445 showrooms across 14 countries.