Amazon Great Indian Festival 2026 shatters records

Bengaluru: Amazon today announced multiple milestones in the ongoing Amazon Great Indian Festival 2026. The shopping event has broken previous records across customer savings, shopping volume, seller success and delivery speed — attracting over 393 crore customer visits already. The Amazon Great Indian Festival 2026 has delivered historic savings for millions of customers, enabling over INR 2,800 crore in savings through deals, instant bank discounts, cashback, Amazon Pay rewards, free Prime deliveries and more, setting a new benchmark for customer value during the festive shopping event. 1 in every 3 units bought during the event was rewarded with cashback.

More customers chose Prime this festive season, with the Amazon Great Indian Festival 2026 recording the highest-ever Prime sign-ups for any shopping event on Amazon.in. Prime members continued to get the best of Amazon, saving over 10X more year-over-year through Prime-only offers. Prime members also experienced the fastest deliveries ever, with a 3.6X increase in same-day deliveries — including deliveries within minutes and hours.

“It has been humbling to see customers across the country choose Amazon.in to fulfill their festive aspirations and upgrade across product categories – from smartphones and smartwatches to ethnic wear, festive décor, beauty products, everyday essentials and more. This has been a historic year for us with the highest-ever shopping volume, increasing more than 50% over last year.

More importantly, we were able to enable the highest-ever savings for customers of over INR 2,800 crores, welcome more new Prime members than in any shopping event, drive record growth for our sellers, and deliver products at our fastest-ever speeds across the country. With a week to go for the Amazon Great Indian Festival, we look forward to delighting customers with deals on our widest selection, Prime-only offers, exciting cashback and lots more” said Saurabh Srivastava, Vice President, Amazon India.