Ananda, one of India’s leading dairy and food brands, has come on board as the Co-Presenting Sponsor for the upcoming season of MasterChef India, set to air on Sony Entertainment Television from January 5, Monday to Friday at 9 PM.

With a strong leadership position in the paneer category and a wide presence across North India, Ananda’s association aligns naturally with MasterChef India’s emphasis on precision, ingredient quality and skill-driven cooking. Dairy plays a vital role in the show’s challenges, from everyday recipes to complex culinary tasks, making Ananda’s product range a seamless fit in the MasterChef kitchen.

The partnership reflects shared values of progress, credibility and national pride. This season’s campaign theme, “Jab desh itna aagey badh raha hai, toh desh ka swaad kyoon nahi,” celebrates a confident, forward-moving India that remains rooted in tradition. Ananda’s brand philosophy of trust, quality and contemporary excellence closely resonates with this narrative, reinforcing its “Pride of India” positioning.

Founded in 1989, Ananda has expanded from a strong North Indian base to a nationwide footprint, now present in over 100 cities across 15 states. The brand operates ten modern manufacturing facilities with a total installed capacity of 1.8 million litres per day, backed by advanced automation, cold-chain systems and German paneer technology.

Paneer remains Ananda’s flagship product, produced under strict hygiene standards and subjected to over 30 quality checks. In 2025, the brand entered the Guinness World Records by creating the world’s largest paneer block weighing 205.4 kg, underlining its category leadership and technical expertise.