Capri Loans Unveils Integrated Brand Campaign Featuring Nayanthara

Mumbai, 6th August 2026: Capri Global Capital Ltd. (CGCL), one of the leading diversified non-banking financial companies (NBFC) operating under the brand name ‘Capri Loans’, has launched its latest integrated brand campaign featuring acclaimed actor Nayanthara.

Built around the theme of #DreamsGetWings for the Brand film and #TryCapriGoldLoans for the Gold Loan film, the campaign reinforces Capri Loans' commitment to accessible, transparent and customer-centric financial solutions.  he brand film celebrates the journey of Nayanthara and the inspiration she draws from the resilience and aspirations of everyday Indians, from farmers and entrepreneurs to artisans and working professionals, as she introduces them to Capri Loans. It positions Capri Loans as a trusted financial partner that empowers customers at every stage of their journey by providing them timely financial support.

The Gold Loan film encourages customers to view gold not just as jewellery but as a valuable financial  asset. Through a heartfelt interaction, Nayanthara highlights how Capri Loans enables customers to unlock the value of their gold through a transparent, respectful and secure lending process, offering quick access to funds with dignity, trust and peace of mind.Commenting on the campaign, Mr. Nishant Gehlot, Head – Marketing, Capri Global Capital Limited  said, "At Capri Loans, every campaign we create begins with a simple belief that access to the right financial support can empower people to move forward with confidence. Through our #DreamsGetWings campaign, we wanted to celebrate the aspirations of millions of Indians and position Capri Loans as a trusted partner in helping them achieve those dreams. The Gold Loan film further builds on this thought by encouraging customers to view gold not just as jewellery, but as a valuable financial asset that can provide timely support during life's important moments. With

Nayanthara bringing authenticity and warmth to both narratives, we believe these films will resonate strongly with audiences while reinforcing our promise of trust, respect and customer-first service." The integrated campaign entails a comprehensive multimedia strategy spanning across television, print and digital platforms, supported by social media and prominent on-ground visibility, featuring Nayanthara, ensuring a consistent brand experience across all customer touchpoints.