Gadwal Weavers Society Unveils New Saree Store

Metro India News | Hyderabad

The Gadwal Weavers Society inaugurated its new saree store near Peddamma Temple, Road No. 55, Jubilee Hills, Hyderabad, in a ceremony that brought together tradition, craftsmanship, and public appreciation for India’s handloom legacy. The store launch was formally inaugurated with a candle-light opening ceremony graced by well-known television anchor Suma Kanakala and Jubilee Hills MLA Naveen Yadav, along with Ram Gopal Agarwal and Akash Agarwal.

The event witnessed an engaging photo session and a detailed presentation of handloom sarees, highlighting their textures, weaving techniques, and cultural depth.

Speaking at the inauguration, Suma Kanakala appreciated the ambience of the store and praised the softness and elegance of Gadwal sarees. She highlighted the heritage behind the weaving tradition, noting the minimal yet skilled process involved in producing each saree.

Director Ram Gopal Agarwal shared insights into the society’s journey, established in 1986 with the aim of promoting handloom heritage and supporting weaving communities. He spoke about its long-standing commitment to preserving tradition while ensuring livelihood support for artisans. The society currently employs around 13 staff members, with plans to expand after the first phase of operations.

Akash Agarwal emphasized the uniqueness of Gadwal sarees, especially the traditional interlocking weaving technique used to join borders and body seamlessly. He also highlighted intricate zari work inspired by temples, nature, and cultural motifs. He added that some sarees take days or even weeks to complete, reflecting the dedication of artisans. The society also offers direct weaver pricing and runs a strong online presence, including Instagram sales ranging from Rs 5,000 to Rs 4 lakh.

MLA Naveen Yadav appreciated the wide collection available, which includes Kanchipuram Silk, Paithani, Narayanpet, Pochampally Ikat, Uppada, Jamdani, and Banarasi sarees. He also personally purchased two sarees for his family.

The society continues to promote sustainable practices, empower rural livelihoods, and support women weavers while preserving India’s rich textile heritage.