PTI New Delhi

India's traditional beverage Goli Soda is witnessing strong consumer response in key international markets, including the US, UK, Europe, and the Gulf, driven by strategic expansion and innovative reinvention, an official statement said on Sunday.

Under a strategic partnership with Fair Exports, India has ensured steady deliveries of Goli Soda, rebranded as Goli Pop Soda, to Lulu Hypermarket, one of the largest retail chains in the Gulf region, the commerce ministry's arm Agricultural and Processed Food Products Export Development Authority (APEDA) said.

"This iconic beverage, once a household staple, is making a remarkable comeback on the global stage, driven by its innovative reinvention and strategic international expansion," it said, adding the product has already made strong inroads in global markets, with successful trial shipments to the USA, UK, Europe, and Gulf countries.

The revival of this beverage, which had nearly disappeared due to the dominance of multinational beverage companies, marks a significant milestone in India's efforts to promote and export authentic, homegrown food and beverage products in the global markets, it said.