Metro India News | Hyderabad 

Oben Electric has launched its Rorr EZ electric motorcycle on Amazon, marking a key step in its strategy to scale EV adoption across India through e-commerce. By leveraging Amazon’s trusted platform, Oben aims to reach digitally savvy, convenience-driven, and first-time EV buyers. The Rorr EZ is available in two variants 3.4 kWh and 4.4 kWh priced at Rs 1,19,999 and Rs 1,29,999 respectively, inclusive of a Rs 20,000 launch offer.

This move aligns with Oben Electric’s broader growth strategy, which blends an expanding physical showroom network with a strong digital presence. Selling on Amazon helps the brand tap into the changing buying behavior of Indian consumers, who are increasingly comfortable making large purchases online.

Madhumita Agrawal, Founder & CEO of Oben Electric, said, ‘Making Rorr EZ available on Amazon is a strategic move to align with evolving consumer behavior. E-commerce offers us a direct, trusted way to reach a wider audience and make EV ownership more accessible.’ With this digital launch, Oben Electric reinforces its commitment to making electric mobility easy, affordable, and widespread across India.