Rākāsā locks theatrical and digital deals

Hyderabad: The upcoming fantasy-comedy entertainer Rākāsā has registered a major business milestone ahead of its theatrical release. The Telugu States theatrical rights of the film have been bagged by Sri Lakshmi Narasimha Movie Makers in a big-ticket deal, underlining the strong trade confidence the project has generated in the lead-up to its release.

While Sri Lakshmi Narasimha Movie Makers will be releasing the film across the Telugu States, RaaKaaSaa is simultaneously gearing up for a large-scale overseas launch. International distribution will be handled by Atharvana Bhadrakali Pictures, which is planning a release across more than 350 international screens, spanning key territories including the United States, the United Kingdom, Europe, Canada, and Australia. Distribution responsibilities for the crucial North America and United Kingdom markets will be handled by Prathyangira Cinemas, ensuring the film reaches audiences across major overseas hubs. Overseas premieres are scheduled for April 2, 2026, a day ahead of the film’s worldwide theatrical release.

The digital streaming rights have been acquired by Netflix, while the audio rights have been bagged by Saregama Music.

The promotional campaign for Rākāsā has also been generating strong digital traction. The film’s title glimpse has crossed 1.9 million views, while the teaser has moved past 2.8 million views, drawing considerable engagement online. The first single “Rapappa” quickly struck a chord with listeners, crossing 1.1 million views on YouTube. The recently released second single “Padhe Padhe”, sung by Sindhuja Srinivasan, composed by Anudeep Dev, and written by lyricist Kittu Vissapragada, has also crossed the 1 million view mark.

Headlined by Sangeeth Sobhan, who has recently strengthened his popularity among younger audiences with successes such as MAD and MAD Square, Rākāsā places him alongside Nayan Sarika in a story that blends romance, humour, and fantastical elements.