Tata Group-backed Titan Company expects its watch business to cross the USD 1 billion sales milestone within the next two years, driven by rapid premiumisation, expansion of exclusive retail formats and growing international demand, a senior company executive said.

Titan’s watch division has clocked a compound annual growth rate (CAGR) of around 16 per cent over the last four to five years and sees strong momentum continuing, Watch Division CEO Kuruvilla Markose told PTI. The company is sharpening its focus on the mid-premium analogue segment priced between Rs 10,000 and Rs 25,000, as well as the premium segment ranging from Rs 25,000 to Rs 1 lakh.

Riding the revival of analogue watches and rising appetite for luxury timepieces, Titan is scaling up its Helios and Helios Luxe store networks. Of its 282 Helios stores, five are currently in the Luxe format, with plans to expand to 20 by the end of FY26 and 40 by FY27. Premium and luxury watch segments are expected to grow at over 30 per cent annually, Markose said.

In FY25, Titan’s ‘Watch & Wearable’ segment reported revenues of Rs 4,576 crore, registering growth of more than 17 per cent. From a consumer price perspective, the business is expected to cross the billion-dollar mark by FY27, with net sales reaching the milestone a year later.

Titan is also investing heavily in horology and movement innovation, including in-house automatic movements. While analogue watches are growing faster than digital, the company believes smartwatches will remain relevant, especially for fitness and productivity. Internationally, Titan operates in over 25 countries with a strong retail and online presence.