26-02-2025 12:00:00 AM
After the success of the Coldplay Music of the Spheres concert stream, JioHotstar brings Mahashivratri: The Divine Night —a first-of-its-kind, multi-format, multi-location, multi-stream live event entailing the most immersive and inclusive experience of the festival.
By leveraging the power of storytelling and technology, JioHotstar hopes to seamlessly weave rituals, mythology, culture, devotion, and spirituality associated with Lord Shiva and make a truly multi-modal experience accessible to millions of users on JioHotstar from the comfort of their homes.
With a live event, across multiple streams, viewers can witness over 20 aartis from all Jyotirlingas in real time, bringing the celebrations from across the country to their devices. They can also understand the significance of the aartis as well as delve deeper into the meaning of the rituals.
JioHotstar has partnered with the Isha Foundation to live stream their grand rituals, including musical performances by a diverse array of artists, ensuring nationwide access to the night-long celebrations. This will also include the meditations and preachings of Sadhguru. Adding to the spiritual and cultural experience, viewers can re-live the magic of Devo Ke Dev… Mahadev with a special three-hour episode showcasing the union of Lord Shiva and Goddess Parvati, as a tribute to the occasion of Mahashivratri.