Amazon Influencer Program grows to 2 lakh creators in India

Bengaluru, October 2026: Amazon today announced that its Amazon Influencer Program has grown to over two lakh creators, doubling year-on-year. It continues to expand opportunities for creators to build scalable businesses through content-led commerce, on and off Amazon.in. Creators can now tag Amazon products in their YouTube and Pinterest content, earn commissions on qualifying purchases and help millions of shoppers across the country make better shopping decisions.

The expansion builds on Amazon’s broader approach to creator-led commerce, where creators play a pivotal role across the shopping journey – from inspiration and discovery to consideration and purchase. This year, creators have enabled close to 40 million customers to shop for hundreds of millions of products on Amazon.in. This is accelerating further with the ongoing Amazon Great Indian Festival, which continues through the festive shopping season.

Talking about Amazon’s Creator Programs, Nidhi Thakkar, Head of Social Commerce – Emerging Marketplaces, Amazon said, “Creators are redefining how customers discover, research and shop for products today. Through Amazon’s Creator Programs like the Amazon Influencer Program, we’re empowering storytellers to turn their passion into entrepreneurship. With partners like YouTube and Pinterest, we look forward to continue empowering creators from every corner of the country and help customers make more informed shopping decisions.

” Talking about the partnership, Gunjan Soni, Managing Director - India, YouTube said, “We’re thrilled to bring Amazon to the YouTube Shopping affiliate program. Over 450 million people in India have shopping-related searches on YouTube, and this partnership lets creators easily tag millions of items across Shorts, long-form videos, and livestreams – turning their recommendations into a reliable revenue engine. Most importantly, it gives viewers an effortless way to make confident purchase decisions from the creators they trust.”