Aster and CARE Hospitals launch 'Pranaam' to redefine elder care

Metro India News | Hyderabad 

CARE Hospitals and Aster Hospitals launched ‘Pranaam’, a first-of-its-kind initiative on Thursday aimed at making healthcare more accessible, personalized and reassuring for older adults. The initiative was inaugurated at CARE Hospitals, Banjara Hills, by Dr. Priyanka Ala, Collector & District Magistrate, Hyderabad, as the Chief Guest, and Narsimha Raju Dichpally , Vice District Governor, Lions Clubs International, as the Guest of Honor. Senior doctors, healthcare professionals and senior citizens participated in the launch program.

The initiative offers dedicated elder support assistance, priority care pathways, caregiver-inclusive consultations, simplified communication, post-visit follow-up support and access to a dedicated ‘Pranaam Helpline’. Members will additionally receive benefits on preventive health check programs, outpatient consultations, inpatient services and pharmacy services, encouraging regular health screening and timely medical care.Dr. Pawan Kumar, CEO – India II, Aster DM Quality Care Limited mentioned that with Pranaam, it is aimed to build an ecosystem where every elderly individual feels respected, supported and cared for. Dr. Priyanka Ala, IAS, Collector & District Magistrate, Hyderabad appreciated that programs like Pranaam complement the government initiatives for the senior citizens by focusing on dignity, continuity of care, emotional support and healthy ageing.  Narsimha Raju Dichpally, Vice District Governor, Lions Clubs International stated that Pranaam goes beyond medical treatment by creating a supportive environment for senior citizens.