Beyond appliances opens first smart kitchen store in Hyd

Beyond Appliances, India’s smart kitchen technology pioneer, has launched its first experience store in Hyderabad, marking a key step in its omnichannel expansion. The move comes in response to strong local demand, with Hyderabad consistently ranking among the brand’s top three markets for e-commerce revenue.

Located in Kompally, the store recreates a real-kitchen environment, allowing customers to try products firsthand — from Android-powered chimneys and the Plug 'N' Play Chimney to hobtops and cooktops. It showcases real-time performance and intuitive functionality, bridging online discovery with physical experience. The launch builds on strong traction for the Plug 'N' Play Chimney and Smart Timer Hob, which address everyday kitchen needs popular with Hyderabad consumers.

Eshwar K Vikas, Founder & CEO of Beyond Appliances, said: “This store responds to customer intent to experience our products before purchase. It accelerates conversions, builds trust, and supports the next phase of growth in a strong market. We aim to nearly triple sales here over the next 6–12 months.”