BoroPlus Expands into Baby Care with 'FromMaa'

Kolkata, September 8, 2026:  Every baby's journey begins with a mother's touch. It is the first source of comfort, protection and reassurance, passed lovingly from one generation to the next. Inspired by this timeless bond, BoroPlus, the skincare brand from the house of FMCG major Emami Limited today announced the launch of “BoroPlus FromMaa”, a new baby-care range that combines the nurturing essence of maternal care with premium natural ingredients and modern baby-care expertise.

Built around the brand thought, "With Love, From Maa," the range combines the warmth and reassurance associated with a mother's care with contemporary formulations developed specifically for a baby's delicate skin.The range is enriched with premium natural ingredients such as Mamra Almonds, Kashmiri Kesar and Milk Protein, known for their nourishing and skincare benefits. Products in the range are Paediatrician Approved and Dermatologist Tested, reinforcing the brand's commitment to providing thoughtful and dependable baby-care solutions for modern parents.

The launch comes at a time when India's baby-care market estimated at over Rs 40,000 crores is witnessing robust growth, with the category evolving rapidly as increasingly discerning parents gravitate towards premium, natural and expert-backed baby-care solutions.Today's parents are more informed than ever before. Beyond routine care, they actively evaluate products based on ingredients, skin compatibility, expert validation and product credentials. At the same time, the emotional reassurance of a mother's care also continues to remain central to how families nurture their children. Recognising this convergence of tradition and modern expectations, BoroPlus FromMaa seeks to offer parents the best of both worlds.

Commenting on the launch, Ms. Priti A. Sureka, Director, Emami Limited, said: "The name 'FromMaa' captures a sentiment that transcends generations. Through BoroPlus FromMaa, we wanted to create a range that reflects what mothers have always stood for - care, protection and nurturing - while meeting the expectations of today's parents for quality contemporary formulations, premium natural ingredients and trusted credentials. BoroPlus has earned the trust of Indian families over decades, and with FromMaa, we are delighted to extend that legacy to the baby-care category."