The cafe culture of Hyderabad has always thrived on creativity, whether it is an art- filled interior or food that tells a story. The 3 Bears Cafe in Nanakramguda however has caught the imagination of people for its unique offering: Pedal-Powered Juicing, a simple and fun act to make your own fresh juice. One has to hop onto a stationary bicycle attached up to a blender. Just choose the fruit of your choice and peddle your way to a juice and also burn a few calories.

The Café sticks enough fruits with seasonal options. Customers receive a combination of fresh juice, little exercise and a cozy everything along with the regular cafe menu. 

Milkshakes, toppings and sweetness levels are the extras which allow you to customize with your personal choice. Putting these items, you then hop on the bike and pedal. As you pedal, the spinning blender whirls creating you a delicious juice or smoothie. It’s not just about the freshness but the little workout and joy you get in participating with this fun activity while waiting for the food.

It gives a sense of agency and fun instead of a regular passive experience. An amusing way to make your waiting time feel shorter.  The captive audience are the GenZ and the corporate employees in and around Financial District. On Instagram, the cafe has used its pedal concept in thematic posts providing information on multiple offers available. Such events sparked the interest among the customers to visit and bring along their friends and families.