World Breastfeeding Week (August 1–7) is observed globally to highlight the vital role of breastfeeding for babies, mothers, and society. Led by the World Alliance for Breastfeeding Action (WABA) and supported by WHO and UNICEF, this week emphasizes that breastfeeding is not just a personal choice - it’s a public health priority.

Breast milk is a dynamic, living source of nutrition tailored to each baby’s needs. Rich in proteins, fats, vitamins, and protective antibodies, it strengthens immunity, supports brain development, and lowers the risk of illnesses like diarrhea, pneumonia, obesity, and sudden infant death syndrome (SIDS). Colostrum - the first milk - is often called ‘liquid gold’ for its potent health benefits.

Breastfeeding also benefits mothers by promoting faster recovery after childbirth, aiding in weight loss, and reducing the risk of breast and ovarian cancers, Type 2 diabetes, and postpartum depression. It nurtures a strong emotional bond between mother and child.

Despite its benefits, many women face challenges such as pain, latching issues, social stigma, and lack of support at work. Creating breastfeeding-friendly environments is essential. This includes mother-friendly workplace policies, Baby-Friendly Hospital Initiatives, and strong family and community support systems. Breast milk is the first food, the first vaccine, and the first bond nourishing healthier families and communities.

Dr. Swathi Gogineni Consultant – Obstetrics and GynecologyApollo Cradle and Children’s Hospital, Jubilee Hills