The historic town of Pithapuram witnessed a vibrant burst of colour, culture and tradition as early Sankranti celebrations began with grandeur under the leadership of Pawan Kalyan, Deputy Chief Minister of Andhra Pradesh. The three-day Sankranti Mahotsavam was formally inaugurated on Friday, bringing authentic Telugu rural traditions to the forefront. The festivities unfolded amid resonant dappu beats, kolatam performances and the lively energy of folk artistes, transforming the town into a cultural arena that reflected the soul of Telugu heritage. Alongside local legislators and cabinet colleagues, Pawan Kalyan launched the celebrations by performing traditional go-pooja and offering prayers to nature at rangoli-adorned village courtyards, setting a spiritual tone to the event.

The Deputy Chief Minister spent considerable time watching Haridasu kirtanas, folk songs and classical dance forms, including Kuchipudi, appreciating the efforts of artistes who continue to preserve age-old traditions. He also inaugurated and visited various stalls set up at the venue, closely observing the craftsmanship of local artisans and the richness of indigenous handlooms. Ministers Nadendla Manohar, Ponguru Narayana and Kandula Durgesh joined Pawan Kalyan in the celebrations, which are scheduled to continue for three days, effectively ushering Sankranti into Pithapuram ahead of the calendar.

The cultural extravaganza featured Basavanna performances accompanied by rhythmic melatalas, energetic tappeta gullu displays powered by thunderous drum beats, synchronised garaga dances, veeranatyam, and graceful Kuchipudi recitals. Special Bhogi Pallu ceremonies for children and traditional Seemantham rituals for pregnant women added emotional and cultural depth to the festivities, while go-mata poojas highlighted the festival’s agrarian roots.

Arriving in Pithapuram at 10.30 am, Pawan Kalyan was accorded a ceremonial welcome by Kuchipudi dancers. As he toured the venue, he interacted warmly with folk and tribal artistes, enquiring about their traditions. In a moment that drew widespread applause, he joined tribal performers in a spirited Thimsa dance, A key highlight was his interaction with Haridasus, to whom he offered swayampaka daanam, grains, vegetables, fruits and essentials, while listening to their devotional songs. He also visited the agriculture department’s integrated farming stall, discussing paddy varieties and traditional millets with farmers.