Royal Enfield rides into BGMI

Royal Enfield has partnered with Krafton India to bring two of its most iconic motorcycles — the Bullet 350 and the Continental GT 650 — into the popular online game Battlegrounds Mobile India (BGMI), marking the brand’s debut in the gaming universe.

Announced on Tuesday, the collaboration will see both motorcycles become rideable in the game from January 19, 2026. The launch coincides with the BGMI 4.2 update, which goes live on January 15, 2026, introducing new features and branded content for players.

Royal Enfield said the partnership goes beyond simple brand visibility and reflects a deeper connection with younger, digitally engaged communities. Adrian John Sellers, Head – Custom & Motorsports at Royal Enfield, said the collaboration is about engaging with enthusiasts in spaces where they already express freedom, thrill and individuality. He added that the initiative celebrates creative exploration for a community that enjoys both digital gameplay and the spirit of the open road.

Krafton India also highlighted the strategic alignment between the two brands. Seddharth Merrotra, Head of Business Development and Partnerships at Krafton India, described Royal Enfield as a globally iconic automotive brand with strong community roots and a growing digital outlook, making it a natural fit for BGMI’s player-centric ecosystem.

As part of the partnership, Royal Enfield-themed in-game content and exclusive rewards will be offered through a special SPIN format. This limited-time event will be available to players from January 19, 2026, to February 22, 2026, further blending real-world motorcycling culture with immersive mobile gaming.